Client: Flyte
Brief: Logo & Promo Gift

Flyte approached us with their business model and offered us free reign on the design of their logo, all we had to do we keep it modern and slick. We set to work and outlined our main challenge, to make the word 'flight' cool and to separate it from the 1000's of businesses with the same sort of name. We developed Flyte with the backwards 'E' to tie in with the three main services they offer, a metallic look was our preference and client loved the logo and it's concept.

As a way of thanking their previous customers and informing them of their new look, they asked us to develop a range of promotional ideas. With the company specialising in hand made flight cases we thought it would be cool to make a pocket sized case, which held a set of darts, playing on word 'flyte', and since their target audience is 17 to 50 year old males, we we're pretty sure they would go down well, and they did.

This was a truly great brief to work on, the client gave us free reign, and it was a real opportunity for us to generate some great ideas.

Great job on the logo, we cant wait for the website to be up, and we've had an awesome response for our mini flyte cases
Anthony Johnson, Flyte