Client: Creative Playground
Brief: Branding & Web Design
Creative Playground recently came to us as a concept, we have been working closely with them to develop their ideas, their brand and to design and build their website. The website needed to be extremely comprehensive as 90% of the business will be based online. The site includes a tailor-made content management system managing with functionality to manage user accounts, an events calendar, the online gallery, an e-shop, news, it's forums and more.
The style adopted for the brand and website is clean and simple. With a lot of content it is important that the visual identity if the brand is easy to understand and the website easy to use. The color palette was chosen carefully to focus the eye on the content and complement the imagery to be housed on the site. A simple layout and an intuitive menu system were devised to aid functionality, and accessibility.
The project is going well and is set to launch late 2010.
Thanks for all of your work in 2009, this project simply would not have been possible without you guys. Keep up the good work! :)
Andy Moore, Creative Playground

